ZEEALOUS Quality Policy:

Our vision is to provied high quality, price sensitive & consumer friendly products and services to the consumers through innovative marketing ideas. At Zeealous, we seek to create a powerful impact on the Indian confectionary market by creating value for the customer through delightful and imanginative high quality products. We are devoted to innovate and develop meaningful products consistently for the ever demanding customer.

Quality, Innovation, Knowledge of Marketing and Consumer desires understanding passion drives Team ZEEALOUS in quality focus. All our products are prepared under strictly hygenic conditions in line with stringent international norms. This makes us undisputed leader in the field of manufacturing of quality products.

Focus on quality begins in our laboratory and extends through every phase of product development. The manufacturing units are equipped with modernised, fully automatic machinery and sophisticated packing machines. of ISO 9001:2000 standards. Every single candy, toffee and chewing gum manufactured delights the customer with its taste and freshness. Stringent control is also maintained over raw material and the entire process on the post production goods by qualified personnel at our well equipped laboratories. We thus constantly strieve to ensure and maintain the high standards of Zeealous confectionery.

Good Manufacturing Practices (GMP) and Hazard Analysis of Critical Control Points (HACCP) are adopted at the plant. Sophisticated packing machinery and materials keep our confectionery fresh and thus our products reach to consumers in the best conditions - fresh and tasty. We believe that our quality commitment greatly contributes to our achieving and maintaining a dominant position the confectionery market.

ZEEALOUS Packaging:

Along with quality, we also focus on the packing and packaging of our products. We pack our products in 100% hygienic conditions and provide attractive and comfortale packaging in jars and pouches so that the products are appealing to the customer.

We are in plans for ready stock working for the comfort of our Retailers. We strive to offer the customer with very best in taste and quality.

OUR GROWTH STRATEGY:

In addition to these brands Zeealous offers a wide range of products, the popularity of which is rooted in individual urban & rural markets. We have the ability to develop different products with variations in flavour. We also have the ability to manufacture products that suite the demands and existing opportunities in local markets. We have an ambitious growth strategry and plan to explore new horizons.

We plan to give regular candies, eclairs and soft toffees a wide rang of flavours like strawberry, mango, etc. Thereafter, we hit the market with our imported gum based Chewing gum, Bubble gums & Chiclets in the flavours of mint & strawberry. once gum based products are in market, we introduce, for the first time in India, an exclusive lollypop in various flavours. This lollypop will be available in four different colours and wll be the first of its kind to come with a 3D cartoon candy!

Our strategy and series for the launch of our various products is highly flexible and can be altered as per market demands. In fact, our basic plan is to introduce new products every two-three months so that our business asoclates can increase their business as well as their profits.

OUR MARKETING STRATEGY:

We are a company with 100% Marketing Services. We have a wide spread network and are able to reach to even most remote parts of the country. With our extensive network, it would be possible for us to expand our business and create bigger profits for our business associates. Our first step in our Marketing Strategy is to create a well-spread Distributor and Super Stockist network across India.

Further, we can launch our products appropriately as per market requirements, possibly in three phases. In order to cover the Retail Market we allow free hand to distributors for cash flow. Moreover, we offer full support in terms of expert marketing personnel by conceiving a superb strategy. The professionals at Zeealous have unique marketing and sales capabillty, and this can be used to enhance the popularity of our brand.

The Marketing Gurus at Zeealous understand the minor nuances of marketing. The significance of the 4 P's Price, Product, Packing and Promotion has been used to fine tune the strategies, to add to the popularity of the Brand as a whole. The core Management team controls the entire network on an all India basis and finely monitors the movement of the Product in the market.

We follow high-tech systems of daily feedback through Web, E-mail and SMS alerts. This allow for prompt and swift corrective actions which help us tackle problems on time. On the whole, this not only strengthens the brand but also helps us as well as our business assoclates to achieve repaid growth in the market.

Zeealous is all set to be the most preferred and fastest growing FMCG brand name on the circuit. Its publicity and advertising straregies have been designed to be in tandem with the market needs, and this is expected to futher boost the sales as well as create a brand name to reckon with.